I’ve been wanting to write about the list of books I enjoyed reading when I started building Typito. Not trying to take away credit from podcasts, interviews, talks and other video they are great sources - but personally and this is even something some of my startup founder friends agree with, books focused on startups, tech, marketing, productivity etc happen to an entrepreneur’s really close friends who give everything without asking anything in return. And I think this is a great opportunity to give some credits to some of the books that have helped me with very interesting and helpful perspective when solving problems while starting up. So I am going to touch upon 4 interesting books you should definitely consider reading if you are starting up.

1. Crossing the Chasm

First book I wanted to talk about is Crossing the Chasm by Geoffrey Moore. At a very high level, Moore explains the concept of market or market segment in this book and then takes you to a journey in understanding a terminology that makes every entrepreneur anxious and stressed out - Product Market fit - I mean the ones who haven’t achieved it and who are struggling to do so, which is most of the startups. The book also talks about the technology adoption curve, referring to how customers in a market are distributed from innovators and early adopters who will give your a shot at your product to laggards whom you shouldn’t go after. And to build some anticipation, Moore talks about how to cross the chasm and drive adoption that goes beyond early adopters - I will leave it for you to figure that out in the book.

2. The Hard Thing About Hard Things

Second one is The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by entrepreneur turned investor Ben Horowitz. Trust me - this is a must read. Ben has tried to take the reader through his roller coaster Startup journey in this book while giving pragmatic advice while doing so. The book doesn’t discriminate between different parts of starting up - hiring, product development, firing and what not and gives you realistic ways of approaching these phases in a way that’s best for the startup.

3. Hooked

Third is Hooked - How to build habit forming products written by Nir Eyal. As the title goes, this book, according to me, gives a very interesting perspective on building products by leveraging the concept of habit-formation for your customers. Touching upon a bit of human psychology, consumer behaviours and stories about startups that have got their habit-formation right, the book is a gold mine for folks who want to build high value products that attract users to use them in a recurring manner.

4. Traction

The 4th book for me is Traction - How any startup can achieve explosive growth by DuckDuckGo founder Gabriel Weinberg. In strong contrast to the other books, this book is not here to give you a different perspective that could help you in the long run. This is instant glucose, absolutely actionable resource, with very little abstract stuff. The book talks about 19 traction channels you should definitely consider with out any bias while growing your customer base and believe me, it’s spot on!

5. Creativity, Inc.

Last of the top 5 books I’d recommend is Creativity, Incorporated by Ed Catmull, the president of Disney Pixar. The book touches upon some of the practices adopted by Pixar while building a culture that harbours transparency, ownership and productivity - I mean, what more do you want? Braintrust, Postmortem, Notes day - the book is a fine journey through some of the interesting practices followed by a team that started as a Computer Graphics hardware division of Lucas Arts and later evolved to become one of the biggest animation motion pictures company in the World - as you can imagine, that’d be quite an interesting read.

Now there are a lot of other exciting books you should definitely try to get your hands on - some of them I got my hands on are - Start with Why by Simon Sinek, The Lean Startup by Eric Ries, Originals by Adam Grant, How Google Works by Erin Schmidt and Jonathan Rosenberg and many more. If you are starting up, I’d strongly urge you to spend a little bit of time reading such books - they end up taking you to a different plane of understanding from which you get to look at your startup in a zoomed out fashion with a fresh perspective and that really helps. Hope you find this useful.

Few kilometres into a quiet and calm road in Benaulim, you suddenly spot a lot of vehicles parked on either sides and a good lot of people walking towards this small shack on the road side. I don’t know the name of the place but it has a prominent painting with “Madera” inked on the wall.

Madera has one of the best beef burgers you can have in Goa. They hammer the meat flat and fry it after dipping it in rava (Goan rava-fried fish is very popular), place it in a burger with some cabbage strips and home-made vinegar. Aunty who prepared it calls it ‘Cutlet Paav’ and it’s awesome!

Thanks to Allwin (once again) for taking me to places I’d have otherwise missed in Goa my whole life. :)

When we applied for Sequoia Hack 2016, Srijith and I were pretty clueless about what we would build. In fact, more than the ‘hacking’ part, we found this a great opportunity to network with some of the best coders out there in Bangalore (adding India would be ambitious I guess). We’ve been looking for a couple of software developers who could join us at Typito of late and this, we thought, was a great opportunity to scout in a targeted environment. We teamed up along with Joji, a seasoned hacker and a common friend of ours and made the team ‘NUTCHO’ thanks to our obsession with the Android N naming video by Google. With the experience and credentials of the team and a bit of luck, we got invited for the 4th edition of the Sequoia::Hack.

September 9th - 2 weeks later, we catch up again on the eve of the hackathon to decide what to do. After a lot of brainstorming, we decide to go with a platform that lets you port your websites (html) to an interactive object in Augmented Reality (AR). We quickly made a request on the Sequoia::Hack portal for procuring a LeapMotion sensor which we would be needing to track hand gestures to interact with the AR object. And we split up to meet the next day for the hackathon.

September 10th - We reached ITC Gardenia in time, got ourselves registered and settled in a corner in the hall (more like a passage) that was dedicated to AR/VR teams. 

Sequoia::Hack - the place was houseful!

The plan was clear: Joji will get the AR markers to work and render the html pages in the AR view, Srijith will work on getting the hand gestures working using LeapMotion sensor and I will do the light weight lifting - code the html views we wanted to demo using our hack and any other hygiene we need to take care of. And we called our platform W.A.R.P (World AR Platform).

Srijith (left) and Joji (right) with me at the centre.

September 11th - Carrying over from the last night, we realised the LeapMotion sensors couldn’t be used to work the way we want (Srijith was heart-broken). So we decided we would use an AR simulator (mobile phone) to interact with the AR objects. Everyone continued to work on their pieces and Srijith started building W.A.R.P backend that basically gives you a unique AR marker when you register on the platform using the website you want to render on the marker. We were finally able to wrap up W.A.R.P on time to demo it to the judges.

Here are the 3 use-cases we worked on:

1. AR based Apparel price tags - get an idea of what other ‘related’ apparels are available in the apparel store.

2. Retargeting ad banners in AR - Sequoia had asked us to get an ethernet adaptor each to connect to high-speed internet during the hackathon (It never happened though. We were using the hotel wi-fi and it sucked.) and guess what shows up on a retargeting Ad banner in the AR world - what we just searched for - a Macbook ethernet adaptor! 

Note: We couldn’t shoot this during the demo. Thanks to Joji for shooting this after going home.

3. W.A.R.P App Launcher - Of course, we also managed to pull off an App launcher that lets you open few of the W.A.R.P registered apps (or html websites) on your personal AR screen (in this case, Joji’s wrist band). You can use the app launcher to open FB, Google Maps, YouTube and what not!

Note: Again shot by Joji after getting home from the hackathon.

So how did it go for us? We didn’t get selected for the final presentations and we were obviously disappointed about that, because we thought we actually had some cool stuff to demo (don’t you think? ;-)). Overall, the biggest hackathon in India was a great experience. Sequoia’s hackathon organisers could have taken care of a few important things ( a. Fast internet, b. Can I have an A4 printout without sending 10 emails? c. Why wouldn’t you announce the finalists before starting the final presentations? That was super weird! ). But keeping aside all the cribbing, it was a lot of fun especially working with two awesome hackers and not to forget the quick learnings about AR.

Video has become one of the most powerful ways to speak to your audience. In the recent 2016 VNI Complete Forecast, Cisco predicts that video will represent 82% of all traffic in the Internet. The trends are not very different for online businesses who are leveraging videos to communicate with their customers. Invodo’s ‘Video Statistics – The Marketer’s Summary 2016’ report quotes explainer video company Animoto saying that 4x as many users would rather watch a video about a product than read about it.

According to a 2013 study by Usurv, if you want visitors to your site to share and interact with your content, delivering it via video is the best way to go. Consumers are 39 percent more likely to share content if it’s delivered via video, and 36 percent more likely to comment and 56 percent more likely to give that video a coveted ‘Like’. This has only become better and Facebook, the biggest social network in the World venturing out as video platform by monetising video content creators on their platform and declaring a war on YouTube is a sign of how videos online could radically change the online advertising ecosystem.

Why is Video so popular?

Most of us already know the answer to this – videos, when made right, are simply more engaging. While that argument stops at the limitations of subjectivity, it helps to look at this from a scientific perspective. Visual Teaching Alliance, in one of their studies, states that videos are processed by the brain 60,000 times faster than text. This effectively means that your cognitive system can process information with much lesser effort when it comes to comprehending video over text.

Audience tend to engage better with video than text. (source – 87seconds.com)

As a thumb rule, the human body is built to lessen the cognitive strain it experiences and this ‘laziness’ attribute clearly puts us in favour of video over text. It is understood that the brain gets a much better workout when reading versus watching a video, and the process requires a longer attention span and deeper cognitive commitment. Reading is scientifically considered to be an active process. When we read an article, we don’t just look at the words in front of us — we create thoughts about that information, activating our mental structures. Reading requires the engagement of “inner voice,” which dials up our attention span. That means that careful reading is not an automatic process, but rather occurs when we actively process what we are reading.

Watching a video, however, is a passive process. It’s much less demanding and more of an automatic process, requiring a lot less energy and effort on behalf of the person who’s watching the video.

Don’t underestimate the power of Text yet!

While video is building up its image to become the most powerful marketing driver, it’s important to know the few aspects where text still reigns supreme over videos. Let’s try to understand them in detail below:

1. Sense of Control

While watching a video, a person tends to loosen up absolute control over his/her environment. A good example of this is engaging with a movie. Watching a movie can facilitate feelings of dissociation from reality and can offer mental escapism.

There are a lot of instances where a user might want to have active control over the environment, especially while taking decisions. As discussed in detail in this article by Psychology Today there is adequate research that establishes that when internet users must make an important decision — such as purchasing insurance or other financial products, for example — their more rational, detail-oriented modes become active and they will prefer to have control over the situation and text helps with that.

2. Transience

When’s the last time you talked about missing out on a part while watching a video. It shouldn’t be a rare experience for most of us. While a video conveys information in a timeline bound manner, there are moments when you might want to go back and confirm what you comprehended. This is easier in a non-transient medium like text or print.

Why is this important? There are instances where it’s important that the viewer or reader gets complete information about something before making decision. Text or print helps with better information cues compared to videos that are transient in nature.

Text on Videos – Best of both Worlds

For those who are confused about what medium to use to convey your thoughts or market your product, there is an interesting approach that you could try – text on videos where you marry the best of both the worlds.

Connectionism theory – More cues the better it is

By adding contextual text on a video, the video creator is basically enabling the audience to get better hold of the information portrayed by the video within the short time it plays. A lot of people call them video annotations. How is this helping? Connectionism theory of information transmission in Cognitive Sciences talks about a person being able to retain information about an element better with more number of cues provided to him that describes the element. For example, you will be more confident while answering “Do you know Mr. George in your neighbourhood who plays tennis daily morning” compared to “Do you know Mr. George”. The reason is simple – you have more context to retrieve a specific information point. Text on videos help with that. It might also be interesting to check out the top reasons why you should add text on videos.

A lot of media publishing houses have already acknowledged the value of text on videos. You won’t be surprised to know that most of the short form videos on Facebook follow the use of text on videos very religiously. Here is, for example, a video published by AJ+ on the message given by U.S. President Mr. Barack Obama on the upcoming Presidential Elections.

Note: If you watched the above video you will realise that you are able to recall a significant part of Mr. Obama’s speech. Emphasising on the important parts of the narrative using text or typography helps us assimilate the information better.

Not some text; beautiful text effects

It’s important, though, to add text that goes well with the video. Plain text on a video can spoil the aesthetics of the video. The font, color, animation and other attributes of the text should align really well with the theme of the video and if done right, they could add a better look and feel on the video while helping the audience with better content retention.

Hope you will soon try out the magic of text on videos. Let us know how it goes. If you are confused about what tool to use, check out this list of popular video editors that help you add text on videos.

Original post - http://blog.typito.com/text-on-videos-next-big-marketing-medium/

If you have ever grown up with 15 cousins, you’d know it’s crazy. It’s a lot of fun. I was fortunate to be one of them and every summer vacation our battalion of cousins used to assemble at our ancestral house in a beautiful village Pullad, Tiruvalla in Kerala. But there is this tricky thing about being in a big group of cousins - you can get lost. Usually that happens when you don’t have anyone else of the same age group. So yeah, if this happened to you, blame your parents for it.

Johny was the youngest in our age group of cousins (the ones born between 1986 - 1989). To be honest it’s tough to be the last one in a group because you need to really really work hard to get others’ attention. So yes, it was a tough cousin life for young Johny. And adding to that, he had this weird habit of leaking out your secrets with no qualms about it. You gossip with him about another cousin Ben and the next day morning Ben who’s elder to you confronts you with closed fists. Technically, you just got Johny-ed there. I used to hate Johny for this. And most of the other cousins of our gang as well.

Growing up, Johny started realising that the leaking business is not going to work out really well for him and he stopped doing it. And slowly we all started getting close to him. That never stopped us from taking jibes at him whenever the group lacked any sort of activity - yeah, he’s still the youngest in our gang. Whenever we had to send a scapegoat to Johnykutty pappan (my dad), the most feared of appappens (uncles) then, with an unrealistic errand, he was the one. Whenever you line up for water scooter rides in Dona Paula, Goa, it had to be Johny at the end of it. But he never said no. He still used to love coming down to Aluva during the summers when the house in Pullad stopped becoming the joint for all cousins. He still used to hate being the youngest in our group, but he loved us a lot. He will do anything to just be part of those old kodak clicked photos sporting our gang. Oh God, that was persistence for you.

And by the time he became a teenager, he matured to become this tall well built yet shy kid who cares about bikes, sports and friends. Yes, Johny was all about his friends and would do anything for his friends. And no one said a cousin can’t be a friend. So we became friends. A cousin friend from Goa who’ll do anything for you - what more do you want? 9th, 10th, 11th, 12th - they were awesome years - when we had a lot of fun and yeah, he was not the youngest in the gang anymore. He started riding scooters and cars before me and to be honest from a utilitarian perspective, he used to get things done more than me. So yes, Johny started becoming a very important member in our group, among the cousins and the whole family in general.

After school, he decided to pick up Hotel Management for his under-graduation. Honestly I don’t know if he’d put much thought into what we wanted to do. Like 99.99% of the kids in India who take up their 12th exam, he was also confused about what next. But then, he gave the IHM exam, probably influenced by my brother Benji and Johnykutty pappan who was an ex-IHM - he did really well in the exam and decided to spend his next 3 years in IHM, Chennai. These three years gave Johny some of his best friends. He was a go-to person for any of your problems - and you ask any of his seniors, juniors or batchmates - you go to Johny with a problem, your problem becomes his. He’ll do anything to help you out. Though I missed most of this action, doing my engineering in Pilani, we were always in touch. Yeah, touch means he used to call me. Not because he was less busier or living a less significant life in college - but because he cared to. Johny used to have this invisible calling calendar where he keeps check on all his close ones and see if they are all doing good. 10 years later, I still do half as good as what he used to then.

Like many from their studies in India, as probably how fate wanted it, both of us landed in Bangalore in 2010 for job, Johny joined McDonald’s as a restaurant manager and very soon we became room mates. This gave us a lot of room to understand each other well. We went places, did a bike trip from Bangalore to Goa and back which was totally initiated by him, welcomed many our friends and family who came to Bangalore for various purposes, belted a lot of food from relative’s houses we visited on weekends. We used to cook yummy food as well - Johny used to cook, I used to ‘coordinate’ and wash dishes - so much for team work. Of course we’ve had fights, really bad ones as well. But with Johny, you can’t keep your sore face for a long time. Again circling back on friends, Johny din’t stop growing his friends network here - he knew everyone of them, the delivery executives in McDonalds to even a Guinness world record holding football freestyler. I have always wondered how he kept himself in good company with so many people despite being a reserved person in the first go. The secret, like he always said, was a lot of effort to keep up relationships - a golden lesson from Johny’s book.

The ‘Return to Goa’ episode, sadly the last part of his journey triggered when he decided to go back to Goa and spend time with Chacko pappan (dad) and Jolly kochamma (mom) while starting a new professional chapter with KFC Restaurants 3 years back. While excelling in his profession, Johny also managed to complete his correspondence MBA from Wellingkar Institute of Management, Pune. And less than a year back, he married Binsu and started off another exciting innings in his life. It was after his wedding that Johny explored 65% of Goa. This couple relentlessly went restaurant-and-beach-hopping whenever they got time. Or rather, they found time. 4 weeks back when I met him in Goa and asked him how he was doing, the reply was “happier than ever.” He also promised he’d be back in Bangalore very soon.

Johny had his own hard battles to fight in his life. And fighting them, he did. But there was this special trait that I’ve never found so intense in anyone I’ve met. Johny’s concept of selfless love for his close ones. He used to commit himself harder than anyone in a relationship. He used to get so much deep in love that it has hurt him many times. But he believed in that very strongly.

He was like one of those premium pieces you get with expensive board games. You don’t get two of them in a pack and once you lose it the game’s not the same anymore. Johny’s sudden demise is going to impact the lives of many in our family. That’s the reality and it’s seeping in slow and hard for all of us. But that shouldn’t keep ourselves from celebrating the life of one of the best advocates of love and compassion I’ve ever seen. To Johny, the rarest of us. Like they say, they don’t create such ones anymore.

Johny, thanks for being with us always. You will be missed very badly.

“Peace I leave with you; my peace I give you. I do not give to you as the world gives. Do not let your hearts be troubled and do not be afraid.” - John 14:27

Nickname: 

De Rode Duivels / Les Diables Rouges / The Red Devils

FIFA Ranking: 

#2 (was #1 till March 2016)

Preview:

This team has all the ingredients to be called the Dark Horses for Euro 2016 - a line-up that can match any, top football league players, a stunning qualifiers stint, reasonable history of choking in knock-outs. The team’s performance in WC 2014 was marked by a good start (interestingly all matches won with a goal difference of 1). Sadly for them, the key-player Hazard was invisible during most of the matches (you can say he was as bad as how Memphis Depay’s been for Manchester United in the left wing this season) and Argentina clinched a narrow winner in the Quarters (again by a goal difference of 1) to send them home.

The main challenge for the team would be to get their attackers to connect well. Though the team’s got some of the best midfielders and forwards - most of them have not got a chance to spend a lot of time together. Even during friendlies, one or the other kept missing due to injury or other reasons. In WC 2014, it was sad to see Belgium resorting to Mertens and Mirallas to deliver (nothing against them; but they have far more superior talent in the attack). Overload of talent creating problems in the team’s synergy is not new, not to forget the recent scuffle between Vidal and Sanchez in Chile National Team. Belgium could face the same problem. However if Lukaku, Hazard and De Bruyne can link well and get the momentum going, God save the opponents.

On a positive front, the team’s got some of the best defenders and goal-keeper even in the absence of Kompany who’s ruled out because of injury. Any team would have to slog really hard to get through their tall and well built defence. If they can run on the great season that Alderweireld and Vertonghen had at Spurs, I can see their attackers being able to play with a lot more reassurance and a hope to get some killer long range passes that go well with Belgium’s build.

Key-Player(s):

Kevin De Bruyne and Eden Hazard. Both need no introduction. KDB has been pivotal for Man. City this season sliding above Silva and Nasri in the midfield priority order. Reason’s simple - here you have a player who can score goals from distance, make critical passes, play wing football with ease, track back reasonably and be ever-present in the midfield. Belgium would also count on Hazard to deliver, especially after the way he’s been picking some stunning goals at Chelsea in the last 4-5 matches despite a disappointing season overall.

Group E:

They would be playing Italy, Ireland and Sweden. For me, the most crucial match would be the first one against Italy on 13th June. If they don’t deliver in this match - a well played draw or an impressive win - Belgium can go low on confidence on the next couple of matches and falter. But if they do well in the first match and get their attackers to sync well I’d vouch for them to be at the top the group.

Team:

Goalkeepers: Thibaut Courtois (Chelsea), Jean-Francois Gillet (Mechelen), Simon Mignolet (Liverpool)

Defenders: Toby Alderweireld (Tottenham), Dedryck Boyata (Celtic), Jason Denayer (Galatasaray), Bjorn Engels (Club Bruges), Nicolas Lombaerts (Zenit), Jordan Lukaku (Oostende), Thomas Meunier (Club Bruges), Thomas Vermaelen (Barcelona), Jan Vertonghen (Tottenham)

Midfielders: Marouane Fellaini (Manchester United), Radja Nainggolan (Roma), Axel Witsel (Zenit St Petersburg), Kevin De Bruyne (Manchester City), Eden Hazard (Chelsea), Mousa Dembele (Tottenham)

Forwards: Michy Batshuayi (Marseille), Christian Benteke (Liverpool), Yannick Carrasco (Atletico Madrid), Romelu Lukaku (Everton), Dries Mertens (Napoli), Divock Origi (Liverpool)

Manager: Marc Wilmots

A - “I don’t think we need to worry about abstracting this code as a parent class now. I realise it’s important to have maintainable code but not when we are a 2-member dev team. We can move faster.”

B - “Well, when do you decide its time to start writing maintainable code? If it can’t start now when we are just 2 of us, how do you expect to do it with a 10 member team? Yes, we might end up spending an extra 5-10% for all this; but I think it’s worth it.”

Awkward silence.

A and B - “Okay. Let’s hit a mid ground.” And everyone in the room bursts out to a laughter. A and B are the engineering spearheads in our team, perhaps two of the best at video tech in the country. Interestingly they’ve both worked in startups and MNCs but deep inside there is one who wants to be cautious and the other who wants to be carefree (doesn’t necessarily mean careless) and move fast. Fortunately for me and the company, this mix of preventivism and reactivism has helped us build a video creator app that’s top-class and at the same time deploys fast with a lean iteration process. We build awesome - learn deep - iterate quick.

To define in my own terms - preventivism prompts the person to take a back step, be at defence and act in a way to prevent any mishaps at every forward step; A person who evangelises reactivism tends to take the next step towards the general goal faster and is ready to acknowledge the unpreparedness and vulnerability it causes. At a high level, the preventive person wants to take more time to prepare better for a sustainable long run where as the reactive person values time more and is ready to experience the setbacks caused by the hasty actions.

You can see people who tend to be preventive or reactive in nature all the time. You’d have seen that chess player who goes full retard with the queen putting pressure on the opponent and the cautious player who waits for the opposition to make a wrong move to react fast and build the game. In football, there is the team that goes all attack and create chances and then there is the team that wait for the opposition to attack and counter-attack when the rival’s defence gets vulnerable - interestingly both these footballing styles have proven to be great that the managers usually tend to adopt preventivism (defence first) or reactivism (attack first) as the core style based on the team composition. Same is the case with most team games out there.

Is Reactivism better than Preventivism?

In sports and games, I used to think reactivism has a strategic advantage over preventivism because of the sheer energy and surprise initiated by the person or team in an offensive stance. This was proven wrong multiple times - when Floyd Mayweather won over Manny Pacquiao (both Southpaw) in what was considered the match of the century even when the latter threw 68 more power punches than the former. Same is the case when Chelsea F.C. played out their defensive strength, ‘parked the bus’ and won the English Premier League season 2014-15.

Both the principles - reactivism and preventivism - eventually impact the output of a decision, which is taken faster in the first scenario and drawn to with better rationale in case of a second scenario respectively. They have their respective pros and cons in different domains. What’s ideal, according to me, is the capability to maintain a good mix of reactivism and preventivism that works best for the context and be flexible enough to alter it as per your needs.

What works best in a Startup?

You would not be alien to ‘Bias to Action’, ‘Fail fast’, ‘You are not doing right if you are not failing’ etc in the startup world. The answer is obvious - you have to be able to take quick calls, move fast and be reactive in nature in the startup world. In fact the advantage startups should have over big companies is the pace of execution (at the cost of unexpected course corrections) and not having to deal with decision fatigues and hierarchical delays. If you are not fast and reactive in a startup, you are probably not doing it right. 

But, having said that, it’s important to take a step back and zoom out in the same context. That’s when you start asking tough questions to yourself - ‘What after this market segment?’, ‘Do we have enough validation to go after this niche?’, ‘Can this code scale upto 1000 customers’ etc. Your tendency to prevent any mishap plays the Devil’s Advocate here. Many successful startups are fortunate to have good mentors who were able to put on the preventivism cap for them.

Hiring your team

From my experience interviewing and getting interviewed on product management and engineering roles, it’s important to look for preventivism attributes in a young candidate (0 - 10 years). While it’s easy for a young interviewee to show his/her inclinations to have good bias to action and exhibit a considerable amount of affinity to the ‘Fail fast’ philosophy, it’s tough to mimic the ability to zoom out and critically analyse the bigger picture and show preventivism attitude that’s critical in case of a very important hire. 

As we age, we tend to become inclined towards being defensive and preventive in nature and not leave an opportunity to quote Chanakya: “Learn from the mistakes of others, you can’t live long enough to make them all yourselves!”. That’s a good indication that the person has started moving towards preventivism and you ought to measure how much of reactivism the person still holds onto. Also, build your team to have the right mix of both types so that you don’t go full retard and at the same maintain good energy and pace.

More on such psycho-behavioural analysis coming soon! Feel free to share your perspective on this. I’d love to learn more from your thoughts and enable myself and others to do better on work and otherwise. Thanks! :-)